Now available in total wine socal

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Now available in total wine socal —

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About Us

Welcome to Orgullo Ajeno, where the spirit of Mexico meets the heart of the LGBTQ+ community. Explore our exquisite tequila offerings, and become part of a movement that celebrates pride, Unity, love, inclusion and sustainability.

Have a taste of pride

Be the First to Experience Orgullo Ajeno Tequila, the first LGBTQ+, Mexican, woman-owned premium tequila brand—crafted in Jalisco with pride using 100% blue Weber agave.

HECHO CON ORGULLO

  • Our first and purest expression of agave.

    Experience the vibrant spirit of Mexico with our Orgullo Ajeno Blanco Tequila. Crafted from 100% blue Weber Tequilana agave, this unaged tequila captures the pure essence of agave with a crisp, clean taste full of citrus notes. The hand-selected agave is harvested at it’s peak maturity and then slowly steam-roasted in centuries old traditional brick ovens and high double-distilled to perfection, resulting in a smooth and refreshing tequila perfect for sipping or mixing in your favorite cocktails.

  • Online via Passion Spirits.

    Select Total Wine Locations in Southern California:

    Northridge

    W. Glendale

    Woodland Hills

    Laguna Hills

    Palm Desert

    Culver City

    Brea

    Thousand Oaks

    Redondo Beach

    Pasadena

    Valencia

    Newport Beach

    San Dimas

    Rancho Cucamonga

    Long Beach

    Temecula

    LA Brentwood

    W. Hollywood

    Huntington Beach

    Tustin

Meet Our Founder

Diana Bellaluz

Diana Bellaluz is a trailblazer with a mission. Frustrated by the lack of queer, Mexican, woman-owned tequila brands and the rise of celebrity tequilas that overlooked authentic Mexican culture, she decided to take matters into her own hands.

With her roots in Mexico and a passion for creating something meaningful, Diana poured her heart into every step of Orgullo Ajeno Tequila’s journey—from securing a quality distillery in Jalisco to designing a brand that celebrates inclusivity, community, and pride.

Her vision goes beyond crafting premium tequila. Diana is redefining the industry by breaking barriers, amplifying underrepresented voices, and giving back to the LGBTQ+ and Latinx communities.

Orgullo Ajeno is more than a tequila; it’s a movement. Salud to authenticity, resilience, and representation!

Big news, SoCal! 🎉 Orgullo Ajeno Tequila has officially landed at Total Wine locations across Southern California! Run, don’t walk mis amiguis, and grab a bottle as quantities are limited at each store. Tag us in your first pour, and let&rsq
This coming International Women’s Day, we at Orgullo Ajeno honor the trailblazers and fearless mujeres who continue to break barriers. As a woman owned brand, produced and bottled by a woman-owned distillery, Orgullo Ajeno is built on the stren
Fridays are for friends, delicious chisme, and even better vibes. Pour up and enjoy the moment with Orgullo Ajeno Tequila! Link in Bio #TGIF #goodvibesonly #buenasvibras #latinaowned #lgbtqowned #additivefreetequila #hechoconorgullo
✨ Happy National Margarita Day! ✨ Let’s celebrate with our favorite winter recipe: Pomegranate Raspberry Margarita featuring Orgullo Ajeno Tequila! Recipe: 2 oz Orgullo Ajeno Tequila 1 oz Pomegranate juice 5-6 Raspberries (muddled) 1 oz Fre
"Developing Orgullo Ajeno has not been easy, but nothing worth doing ever is, right? To me, building this brand has always been about more than just tequila—it’s about representation, resilience, community and passionately staying tr